The Case for Her x The Sims 4

Even though periods are a normal part of life, people are still not comfortable talking about them or seeing them in media. So much so that they aren't even a part of the most played life-simulation game: The Sims 4.

The Case for Her joined forces with The Sims 4 to introduce menstruation as a free game update that uses the game’s features to not only represent, but also demystify and educate players about periods and everything that comes with them.

My role: Copywriting, concept, art direction